A big reason so many of us are hooked on ‘beauty’ is that there’s always something new and exciting around the corner. The area that’s developing most rapidly is Beauty Tech and this is reflected in my first and probably most solid predication – the home-use LED Face Mask. For more insight on what we can expect from beauty tech this is a good report from the 2019 Consumer Electronic Show.
Beauty often picks up on trends from the health and medical field. The growth of personalised medicine and the importance of our micro biome are two obvious examples with personalised and probiotic skincare springing from this. A current big interest in health is the impact of our circadian rhythms and this is largely due to the research of Satchin Panda and his book, The Circadian Code. Beauty brands are now looking at ways this can be translated into skincare.
I’m going out on a limb for my last predication. Cycling (as in rotating) is a term commonly used by the doctors, nutritionists and biohackers who focus on optimal health and increasing life and health span. They often talk about cycling between diets (keto, fasting, high protein) and the supplements and exercise they do. I think it makes sense to extend this to skincare cycling too.
We Will All Have Our Own LED Face Masks
Up until recently you had to visit a clinic or salon to get the benefits of light therapy for the whole face at once. Now it’s possible to buy a full face LED mask to use at home which is a huge leap forward. The collagen boosting and healing effects of light therapy are well established and while the home use masks probably aren’t as strong as the the clinic ones you can make for this by using them more frequently. Predictably they’re quite expensive but hopefully over time the price will drop and I expect they’ll become common place very quickly.
The ones to currently look out for are by Dennis Gross, QVC, Lightroom and MZSkin. There’s differences between them in terms of usage and treatment options and I’m currently weighing up which one I’m going to invest in. Following on from face masks are whole body infrared/collagen beds. They have one at The Wellness Clinic in Harrods and I’m sure more will be popping up in the next couple of years.
Skincare To Fit In With Our Circadian Rhythms
Cosmetic Scientist, Daniel Whitby, gave a very interesting presentation on this subject at the SCS Formulate conference last November. Circadian rhythms is the internal body clock that operates on an approx. 24 hour cycle and regulates a whole host of physiological functions. The thinking is that for optimal health we should be eating, sleeping and exercising in sync with your circadian rhythms.
The question now being asked is can we use the circadian rhythms to optimise the effectiveness of our skincare? There’s lots of interesting research being done on this and it’s likely we’ll be seeing more product ranges that are based around the findings in the future.
The idea of regularly switching between products isn’t new. It’s something most of do anyway as we like to try something new and get the benefit from different ingredients. There’s also a theory that your skin gets used to a certain ingredient if you use it all the time and stops responding to it. There’s already a few products that are particularly designed for rotating such as Avon and Lixir. .
However, I think we’ll be cycling our skincare products with more regularity and for a different reason – to prevent and treat skin sensitivity caused the overuse of retinoids, AHAs and Vitamin C. I have personal experience of this myself (which I’ll be writing about soon). When discussing my issue with top cosmetic doctor Meryvn Patterson from Woodford Medical he said sensitivity due to product overuse is something he’s seeing with increasing frequency. Therefore I believe the gung-ho ‘more is more’ approach to skincare will fall out of favour and we’ll start cycling our acids with less stimulating products.This post contains press samples unless otherwise stated. Please visit my Disclosure page for more information