At the beginning of this month I attended CCR Expo 2018, a trade show for the medical aesthetic industry, to find out about the latest treatments. Aesthetic medicine is a broad category and the best definition comes from the industry body The British College of Aesthetic Medicine which promotes safe and ethical practice in this area:
Aesthetic medicine means a medical speciality, undertaken by registered and licensed medical practioniers comprising of surgical and non surgical procedures or treatments with topical or local anaesthesia to restore and enhance or modify the appearance, anatomy or physiology of the cutaneous, subcutaneous tissues or associated structures using techniques that combine aesthetic considerations with the treatment or prevention of diseases disorders or condition in the promotion of physical and mental health of patients.
There’s a lot of ground to cover at CCR Expo as there are lectures, lives demos of treatments and stands from the manufacturers of machines and equipment. The skincare brands that exhibit tend to be the ones that have convincing data to back up their claims such Obagi, Neostrata, Skinceuticals and Image.
Along with skincare, I’m mainly interested in non-invasive treatments with little or no downtime. The following are the newest launches that I discovered at CCR that I think look the most promising.
Emsculpt and Emsella
BTL started life 25 years ago manufacturing medical equipment and has more recently diversified into the aesthetics arena. One of its recent innovations is the Emsculpt which is a treatment that can improve the shape of the the stomach and buttocks for both men and women. For the stomach it can decrease fat and increase muscle mass and for the buttocks it can lift and increase muscle mass.
It uses High Intensity Focused Electromagnetic energy to induce supramaximal muscle contractions. These are a type of contraction that it would be impossible to achieve voluntarily (in terms of intensity and repetitions). It works the muscle directly and bypasses the mind/muscle connection.
I spend a lot of time in the gym and I’m only too aware of how difficult it can be to get the right muscles working when doing certain exercises. For instance, despite spending a lot of time and effort doing glute activation work and then performing various exercises using weights, I still haven’t managed to build my buttock muscles. My brain just doesn’t connect to them and the surrounding muscles end up doing the work. Therefore, I can really see why Emsculpt could be beneficial.
Someone trying out an Emsculpt treatment
Another interesting launch from BTL is the Emsella which also uses HIFEM to restore pelvic floor muscle strength. This is achieved by sitting (fully clothed) in a quite a normal looking chair that causes thousands of supramaximal pelvic floor muscle contractions per session. The majority of women experience pelvic floor and bladder control issues at some point in their lives so it’s great that this is being addressed and that there’s now more treatments that can help improve the issue. As a first step, it’s advisable to see a a doctor or women’s health physio to rule out any other problems other than a weak pelvic floor before treatment.
You can enter your post code HERE to find your nearest clinic that offers BTL treatments.
The Emsella Chair
Lumenis New Era Tight
Lumenis is another highly respected brand that provides clinical equipment for the surgical, opthamology and aesthetic markets. They make the M22 which combines several technologies to rejuvenate and resurface the skin. I had it last year and wrote about it briefly HERE and HERE. The latest launch from Lumenis is the NuEra which harnesses Radio Frequency technology to lift and tighten pretty much anywhere on the face and body i.e. jawline, eyes, elbows, knees, inner thighs etc. Apparently the treatments are quick, pain free and there’s no downtime. You can contact Lumenis HERE to find out more.
A NuEra Machine
I didn’t come across any exciting new facial skincare products at CCR but there’s a new body product from one of my favourite brands, Obagi. Keraphine Body Smoothing Lotion has been clinically proven to smooth rough and bumpy skin and reduce dryness. It contains 15% glycolic acid and 5% ammonium lactate which is a combination of lactic acid and ammonium hydroxide. As Obagi products contain a very high concentration of actives (and they actually work), Obagi operate strict controls over who they allow to stock their products so they can only be bought from authorised sellers which are usually clinics. You can find your nearest Obagi clinic HERE.
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