While Liquid Gold is known as Alpha H’s ‘hero product’, all the other products from the brand are equally, if not more so, impressive. Their latest launches form The Essentials Collection and the concept behind it is a paired down back to basics approach to skin. There are 3 new products which join the already available Essential Hydration Cream.
As a collection, the products have a distinct set of objectives:
- To re-stablize the skin’s hydrolipidic film.
- Create a cushioning thermal gap to protect against climatic changes.
- Protecting the skin’s matrix.
- Guarding against pollutants and blue light.
Therefore, as well being essential, these products are clearly very well thought out and advanced. They’re addressing issues based on the latest research and the problems that result from modern life.
The starting point for any good skincare routine is with cleansing and the new Essential Cleansing Balm*(£27 for 50ml)is an absolute joy to use. It has a heavenly rose scent and diligently removes make-up and dirt but without stripping the skin and making it vulnerable to transepidermal water loss. It contains fatty acids, Sea Blackthorn, Rose Hip and Geranium and it makes my skin feel more moisturised after having used it.
It’s actually a multitasking product and can also be left on as a mask but I prefer to use it as an end of the day cleanser. However, if I have time I’ll give myself a facial massage before rinsing it off.
The second launch is the Daily Essential Mist (£30 for 100ml) with Vitamins A, B, C, D and E. It’s job is to protect against pollution and blue light emissions from screens. This is a fairly new area in skincare but one which is going to grow to be huge.
Skin ageing is split in two areas – intrinsic and extrinsic. Intrinsic ageing is biological/genetic and something we don’t have any control over. Extrinsic ageing is said to account for up to 85% of the way we age and is caused by external factors such as UV damage, diet, smoking etc.
Extrinsic ageing is said to be preventable and making a decision to use sun protection, not to smoke etc is within our power. However, research is now indicating that pollution is a big contributor to extrinsic ageing and being in polluted areas at least some of the time isn’t something most of us can avoid.
The same goes for using screens – giving up using them would be unthinkable now. It’s said that 4 days exposure is the equivalent of 20mins of unprotected time in the sun. This might not seem like a lot but when you consider how much time we spend looking at a screen those hours soon add up.
The Daily Essential Mist has been formulated to guard skin from these modern day issues. It contains Pollushield and Purisoft which prevents oxidation, inflammation and dehydration. It actually protects cells from heavy metals found in airborne pollutions and inhibits free radical damage from smoke and hydrocarbons. Cureberry Extract protects cells from the damaged caused by blue light emissions.
Thankfully all this comes in a mist that is lovely to use and if you didn’t know it contained the heavy duty protective ingredients you’d just think it was a normal refreshing facial mist. It contains Rose, Geranium, Lavender and Orange and it’s the orange scent that comes through the strongest which is very nice indeed. It even makes my skin feel more hydrated.
I didn’t have the third new product to test out personally but it’s Essential Hydration Concentrate (soon to launch for £28) and it sounds amazing. It would be particularly beneficial around this time of year as the seasons change. It’s also very versatile as it can be used as a straight serum or added to other products to give them an extra boost.
*If you get The Essential Cleansing Balm from M&S you get free Alpha H face cloths worth £18. Offer ends 18th Sept.
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