The new Alpha-H Vitamin B product could easily be described as a super-serum. It contains 3 powerful ingredients – Niacinamide (B3), Copper Peptides and Ferulic Acid. I regularly use serums with each of these ingredients as they’re known to be effective but I haven’t come across one product that contains all three before now.
Niacinamide is a multi-tasker that strengthens the skin’s immunity and barrier function, reduces redness and stimulates collagen production. It will also prevent an uneven tone and the formation of brown spots.
Copper Peptides also stimulates collagen and elastin production as well as helping to boost your own supplies of hyaluronic acid. It also acts as an anti-oxidant by neutralising free radicals.
Ferulic Acid is derived from rice bran oil and protects cells from UV damage and prevents hyper pigmentation and an uneven tone. Basically, it’s a super-charged anti-oxidant.
I always expect serums to either have a watery or gel-like texture but the Alpha-H Vitamin B serum took me completely by surprise. It has a thin consistency and looks watery but it’s actually on the oily side (and I mean that in a good way). An additional powerhouse ingredients in it is Chia Seed which is rich in omega-3 and 6 as well as Tocopherols (aka Vitamin E). This not only up the levels of anti-oxidants but also adds a moisturising and hydrating element to the serum too. This is very helpful as I’ve previously found both Niacinamide and Copper Peptides to be quite drying.
Another new Alpha-H launch is the Liquid Gold 24 Hour Moisture Repair Cream. I only had a small sample of this to try and admittedly it doesn’t excite me as much as the serum does but initial impressions are that it’s up to Alpha-H’s usual high standards.
In a way, a lot of the benefits that can usually be found in a serum are included in this product. It’s got 5% Glycolic Acid, Argan Stem Cells, Matryxl6, Lactic Acid, Hyaluronic Acid, Vitamin E, Green Tea and Chia Seed. These combined will help improve skin texture, boost collagen production, have an anti-oxidant and anti-inflammatory effect as well as greatly improving moisture levels. A bit of an all-in-one really.
One more thing that’s piqued my interest. At the event to launch these products, Michelle, who heads up Alpha-H, spoke briefly about a concept they were working on called Vitamin Profiling. The idea behind it is that the consumers take responsibility for matching their skincare with their lifestyle. This means adapting to your skins needs on a daily basis and providing it with the right topical supplimation. This is a concept that’s hard to argue with and the product that goes with the idea has just been launched – The Vitamin Profiling Collection. It contains 4 mini serums and info on how best to use them.
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