I can’t think of a fashion brand that has had such an amazing reinvention as Coach. It’s gone from something quite staid to being a trend leader in a really short space of time. The person responsible for this huge turnaround is Brit designer, Stuart Vevers, who has previously worked his magic at Givenchy, Louis Vuitton and Mulberry.
To go alongside the revamped fashion and leather goods ranges, Vevers has also overseen the launch of a new Coach signature fragrance. He commissioned the highly accomplished Anne Flipo and Juliette Karagueuzoglou to create a scent inspired by the spontaneous energy and downtown style of New York City. I think this spirit has been captured in Coach and I would describe it as being cool, young and a little bit edgy.
The top notes are raspberry, pear and pink pepper and it’s the raspberry that really shines through here bringing a fruitiness that’s not too sweet. The heart of the fragrance is Turkish rose, gardenia and cyclamen which is a lovely floral mix. I still smell the raspberry lingering long after the opening and I think this gives a lift to the florals making them more light and sparkling. To finish there’s suede musk, cashmeran and sandalwood so the dry down is soft and creamy with a faint underscore of wood and spice.
The bottle is a thing of beauty with its curved edges, engraved Coach symbol and weightiness. The spray cap switches from middle to right to open/shut and is shaped like a gold turn lock which is based on the Coach bag clasps. The final detail is my favourite part of the design and that’s the leather and gold hangtags.
Coach is a a gorgeous scent and I think the reason it works so well (and why the reinvention of Coach has been a success generally) is that it combines modern coolness with classic style and quality. Basically, it’s not try-hard cool but it has real substance to it.
This post contains press samples unless otherwise stated. Please visit my Disclosure page for more information