If there’s any justice at all in the beauty world Pozzo Di Borgo is going to be a big player. New to the UK, it’s a fragrance range headed up by Valentine Pozzo Di Borgo, who has a background steeped in perfume heritage. She’s descended from the c0-founder of Givauden, the world leading company that creates fragrances and fragrance ingredients, and grew up in a home filled with her highly creative and inspiring extended family.
The premise behind the brand is simple but very clever and provides Pozzo Di Borgo with a great story. Each fragrance is inspired by a member of Valentine’s family from either the past or present. The idea of character in perfumery is very important to her and she matches the characteristics of a relative with a fragrance to create olfactive portraits.
There are currently 5 perfumes in the collection and Valentine selected different perfumers to work on each of them. Finding the right perfumers to work with was vital as the fit had to be right. The process was very much a collaborative one with lots of to’ing and fro’ing before Valentine felt the essence of each fragrance matched the person it was representing.
The perfume portraits are named after the birth date for each character and range from 8 Mars 1764 to 25 Octobre 1985. There are 3 masculines and 2 feminines but this really is very loose guide and I think it would be accurate to describe them all as sharing fragrances. The bottle is one of the most artfully designed I’ve seen in a long time and seems to look both traditional and modern at the same time. They were created by Pierre Dinand, who ‘s behind some of the most iconic perfume bottles of all time.
The simple reason I predict great things for Pozzo Di Borgo is that the fragrances are exquisite. I even love the ones I didn’t like the sound of on paper (due to not usually liking some of the included notes). People often speak of perfumes as being well balanced, well blended and more than the some of their parts and this couldn’t be truer for Pozzo Di Borgo. They really are such harmonious scents.
My favourite of the 5 is 27 Fevrier 1950. This is a clean, citrus scent with a big lemony hit coming from Corsican Cedrat. It’s longevity far exceeds expectations for a citrus scent and elements of the lemony freshness linger on the dry down. Other notes include bergamot, lemon and mint leaves, cedrat flower, neroli, Indian ginger, patchouli, oak moss and grey amber.
The other one I’ve fallen in love with is 24 Octobre 1985. Again this opens with a blast of citrus but this time it’s grapefruit that’s underscored with mint and rum essence giving it a cocktail flavour. It continues with a gourmand facet as pear,cardamon and cassis come to the fore. With it’s soft edges and creamy mellowness the dry down is my favourite part of this fragrance. It’s sexy but without being overtly so.
Pozzo Di Borgo are available as an EDP in 1ooml bottles for £103. They can be found exclusively at Les Senteurs, that have two London stores. If you have even a passing interested in niche perfumes, and have the opportunity, I really recommend a trip to Les Senteurs as it’s the perfect place to explore and discover some lovely fragrances. Alternatively, they have an online shop and offer sample vials on everything so you can try before you fully commit.
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