The Futures Laboratory is a global agency that predicts trends and provides consultancy services for some of the biggest brands in the world. Next month, they’re hosting the Beauty Futures Forum which I would love to attend if the tickets weren’t so prohibitively expensive.
Fortunately, in the information about the forum, they’ve disclosed the list of the key beauty trends for the next 3-5 years that will be discussed. In lieu of not being able to find out more from the experts, I’ve done my own research and written up my interpretation of the trends. I’m not sure if I’m thinking along the same lines as the Futures Laboratory but I hope it makes interesting reading anyway.
I’ve divided this post up into two parts and following are the first two trends.
1. Fresh Batch Beauty
“How blend-it-yourself home solutions and time-stamped products are offering highly active, fresh ingredients to consumers at home.”
Sometimes referred to as small batch beauty, the Fresh Batch Beauty brand that’s causing the biggest stir is Nuori. Based in Denmark, Nuori produce a small ‘free-from’ range of skin and body care products that are made in small batches every 12 weeks. All the products are stamped with a start-using-by and expiry date. In the UK they’re available from Content.
Skin & Tonic is another brand that has produces in small batches and has great eco credentials.
In a similar vein, Khloris Botanicals makes facial toners that use seasonal ingredients so each version is a limited edition that’s only available for three months. It’s an Australian brand but they ship internationally.
An extension of this trend is Kitchen Beauty which is described as ‘Products that can be made at the kitchen table, or merely look like they have been’, according to David Tyrrell, the Global Skincare Analyst at Mintel. A great example of this is the Beauty Kitchen kits.
Making your own skincare products is nothing new but the Beauty Juicer gadget (above image) really ups the ante. Along with freshly squeezed juice, it also makes fresh sheet masks and scrubs. It’s not something that particularly appeals to me but the demo video – HERE – makes interesting viewing.
Another gadget that needs to be seen is the Romy Paris customisable skincare machine. You assess your skins particular needs on any given day with an app and then add the recommended combination of capsules along with a base and out comes your freshly made product. It’s basically like a Nespresso but for skincare.
2. Curl Power
“As brands embrace inclusive strategies, we examine the curl-specific ranges that are entering the mainstream.”
This is a trend that’s happening right now. I’ve lost count of the number of beauty editorials declaring that curls are back. I think a positive aspect of this trend is about women of colour being encouraged to celebrate their natural curls. This is something that Thandie Newton has been writing about for a while now on her site with Kay Montano, ThandieKay. A good place to start reading would be THIS POST by Thandie Newton.
A brand that’s solely dedicated to making haircare products for curly hair is Bouclme. It’s got a great story, the products look well thought out and the packaging design is modern and fresh.
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