Moving on from my previous reviews and swatches of the products by IT Cosmetics (HERE & HERE) that you can finally buy in the UK, following are my thoughts on the lipsticks, blushes and eye items. But before that I thought it might be interesting to explain a little bit about the brand’s background.
The company was founded by Jamie Kern Lima, a former newsreader who suffers from rosacea, who couldn’t find any existing products that worked on her skin. Her aim when starting IT Cosmetics was to create makeup that could solve beauty problems that also contained skincare ingredients. Of course, the line has moved on from then and the product range has grown massively. Though a lot of the products are problem solvers, I think a lot of them are just about enhancing natural beauty. The one thing that’s remained a constant is that everything contains skin-loving ingredients.
Vitality Flush Lipstick Trio
These lipsticks come in 3 shades and have a moisturising, balm-like feel to them. The also leave a natural pink-toned stain on the lips once the initial colour has faded (see second image below). My favourite is Pretty Woman which is a berry shade that’s incredibly easy to wear. Love Story is tea rose that leans slightly more to pink than to brown. Je Ne Sais Quoi is the sheer one and it colour adapts to the pH level of your skin.
The Vitality Flush Lipstick Trio are £29.95 (for all three) and are available HERE.
Botton and Top From Left to Right: Pretty Woman, Love Story & Je Ne Sais Quoi
The Blush Stain With Brush
These have got to be the most pigmented blushes ever! Only the slightest dab of the brush on to them is needed to get enough for a healthy flush. And they last all day too. Though these blushes come in relatively small packaging, the powerful pigment means that it will be years before they’d need replacing. There are two shades – Magical in Mauve and Radient in Rose – which are too deep for my skin tone. However, Matte Sweet Apple and Pretty In Peony (my fav) are really good at adding some natural colour to my cheeks. Though these can be bought without the brush, it seems silly not to take advantage of the combined over as the brush is really good at picking up the right amount of product and it’s not that much more expensive.
The Blush Stain with Brush is £28 and available HERE.
L to R: Matte Sweet Apple, Pretty in Peony, Radiant In Rose & Magical in Rose
L to R: Matte Sweet Apple & Pretty in Peony
Hello Lashes Mascara Duo and Brow Power Universal Pencil Duo
From all the IT Cosmetics products that I’ve tried the Hello Lashes Mascara is the one I’m least impressed by. It’s a perfectly good mascara but it just didn’t blow me away in the same way the other product have. On my lashes, I only noticed an average volumising effect but I did think it was good at defining and the ball tip really helps with lifting and adding emphasis to the corner lashes.
The Brow Power Universal Pencil is billed as a product that can works on all colourings and I’d say that was true but perhaps with the exception of those with either red-toned, very light or very dark hair . You alter the shade by varying the pressure when applying it. As with most brow pencils, it’s advised you use little feathery strokes to get a natural look. As I’ve already got reasonably thick brows I can’t put it fully to the test but I found it really helped give my brows a more defined shape. The spooley on the end is very handy indeed.
The Hello Lashes Mascara Duo is for £23 (for two wands) and is available HERE.
The Brow Power Universal Pencil is £19.98 for 2 and available HERE.
Swatches From The Power Brow Universal PencilThis post contains press samples unless otherwise stated. Please visit my Disclosure page for more information