3. Digital Disorders
“Why 2016 will see our digital habits creating a new set of problems when it comes to looking after our skin”
Terms like ‘Tech Neck’, ‘Computer Face’ and ‘Screen Dermatitis’ are becoming increasingly more familiar but I think the key point with this trend will be UV radiation.
High-energy visible (HEV) light is now thought to cause weak barrier function and chronic inflammation. This blue/violet “photo” light, as well as coming from sunrays, is emitted by LED lights and screens on mobile phones, iPads and laptops.
Make Beauty is a really interesting brand that are leading the way with addressing this issue with their ‘Beauty and skincare essentials designed for the modern, mobile and digitally indentured lifestyles’ which they’ve hashtagged #TechSurvial.
Their Moonlight Primer acts as a shield against HEV light and IR light while also helping with Vitamin D synthesis and protecting against free radicals, pollution and heavy metals.
I ordered some Make Beauty products from the US at the end of last year and was really impressed with them. I understand that they’ll soon be available in the UK which is welcome news.
ZO Skin Health Oclipse Smart Tone incorporates fractionated melanin – a version of the skin’s own protective agent – to shield against HEV light.
4. Neutral Skincare
“Find long-term relevance by thinking beyond the sexes with leading examples that cater for a unisex market.”
The next trend is about unisex or gender neutral products and a new player in this area that’s been getting lots of attention is Context. The range currently consists of about 8 products that use antioxidants, botanical oils and herbal extracts. The most important aspect of gender neutral beauty is its presentation and Context’s simple and modern packaging is perfect for appealing to both sexes. I can’t find any UK stockists but they do ship to the UK from their US online store.
Sam Farmer was well ahead of the gender neutral trend when he developed his eponymous range of toiletries for teenagers. After seeing the pink and sexy products aimed at girls and the grey and macho themed products for boys he decided to create a range that defied stereotypes and focused on good quality formulations.
Make Beauty has also designed its skincare line so that it’s considered gender neutral.
Women can be charged more than men by beauty companies for essentially the same product (but in gender specific colours). Therefore, anything that helps put an end to gender bias pricing can only be a good thing.
5. Arcane Beauty
“Discover why consumers are embracing the New Age and engaging with products that feature mystical symbolism to protect themselves from the negative forces of 21st-century living.”
This is the trend I had most trouble finding out about but this could be because it doesn’t really interest me and I’m not so tuned in to this side of beauty. I’m just not a new age, crystal-loving type of person.
That aside, it seems that a big Arcane brand is Rituals which is a lifestyle brand that bases their body care collections around ancient mystic philosophies. They also give away two free karma bracelets with every order and you can sign up to their ’30 days of good karma’ programme.
More interesting is Rituel de Fille, the make up range inspired by the ‘magical side of natural beauty’. They have an eyeshadow range called Ash and Ember Eye Soot and makeup collections called Cultus and Feral.
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