Shiseido Full Lash Volume Mascara
If you’re in the market for a new mascara and like curled and voluminous lashes, and frankly who doesn’t, I can highly recommend the new Shiseido Full Lash Volume Mascara. So many mascaras that promise to curl lashes are often a disappoint – lashes dropping back to their starting point soon after it’s applied or becoming too crispy – but the new mascara from Shiseido thankfully doesn’t have those failings. I’ve been testing it for a while now and it gives long-lasting lift and curl without the faff and the pinching of eyelash curlers.
Another thing I like about this mascara is that it gives great coverage after one coat but you can keep on going for more pronounced lashes without them turning hard and clumpy. This is down to the hi-tech formula which contains a combination of coating and layerable waxes. Of course, with mascara, the formula is only half the story and the brush has a big part to play in the end result. The Full Lash Volume brush has patented technology to boost the volume of very lash while also separating and curling.
An additional element to this mascara is that it has something Shisheido have specially developed called Black Luminous Pigment. This has a flat surface to reflect light without any diffraction which makes the shade appear blacker and trick the eye into thinking the lashes look thicker.
L-R: Before And After One Coating of Shiseido Full Lash Volume Mascara[/caption]
Shiseido Full Lash Serum
After 15 years of research Shiseido think they’ve found the only natural ingredient to stimulate lash growth and they’ve built the Full Lash Serum around it. Zizphus Jujube (great name) is a South-Asian fruit that is anti-inflammatory, anti-oxidant and has wound healing properties. The serum also includes the amino acid, Arginine, and when it’s applied to the lashes with the doe foot applicator, it moisturises the lash line and increases blood flow to the hair matrix cells which boosts growth rate.
The only downside is that results take time with 60% of testers noticing thicker lashes after 4 weeks of use and 80% reporting longer and denser lashes after 4 months. However, it is quick and easy to use and I’ve experienced no irritation from using it whichI have done from using the prescription lash growth serum, Latisse. Full Lash Serum can just as easily be used on the brows.
As we age lash and brows start becoming sparse so I now consider lash serums to be beauty staple to help counter this. I’m pleased that a high performance brand like Shiseido is now making one that’s side-effect free and very competitively priced.